Kerastase L'incroyable Blow Dry
Miracle reshapeable heat lotion.
The perfect blowdry in a bottle.
• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness
Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.
WHAT DOES IT DO:
L’incroyable blowdry is reinforced by beeswax and elastic polymers that create flexible shape memory, gorgeous, touchable styles from straight to curl, wavy, volume, and beyond. Infinite reshapability allows you to restyle without reapplying.
Instantly: ultimate ease of shapeability, 96 hours anti-frizz and a beautiful, long-lasting blowdry from day 1, and infinitely reshapablility. Touch up styling errors, boosting your blowdry after sleeping on it and go from curly to straight and back to curly again – all without reapplying.